Hold up! It is not as bad as you are probably thinking about that title. On second thought, it is bad. I will explain. Remember, I told you one of the things I have done with my life up until this moment is to manage social media accounts i.e social media manager. Do not remember? Check my about page.
To be fair, managing social media accounts was great for me while it lasted. Having started from earning 7 000 per month to earning six figures per month, it was good to me but now, I am done. Oops, I should have started from the beginning, but you already know I am usually confused, please forgive me (unless you are new, welcome!).
Upon graduating from university in the year 2017, I got my first job as PA to an artiste, a TV presenter, and Blogger. I definitely was living the life, don’t you think? For a fresh graduate, I thought so too. Part of my job description was managing all her social media accounts.
Prior to this time, I did not know anyone was paid for doing such. I mean, ‘is it not just to post?’. Again, I was balling. This period, which lasted close to a year, exposed me to tools of social media, the importance of YouTube and Google, phone photography and many more.
At the end of this job, I knew various ways of making money online, with Instagram being my specialty. When it was time for my one-year compulsory service, also known as NYSC, I jumped into managing social media accounts for small businesses/startups. I mean who does not like extra cash.
Been doing that until date and at this point, I am tired. Do not get me wrong, I still like money and making money online is cool but I am thinking of some other ways to make money that does not involve managing social media accounts.
Please do not feel sorry for me, its a decision I am proud of. I really am fine but tired of living and breathing social media accounts. For the past two years of managing pages, I have literally been online every day.
I am expected to post 7 days a week across the pages I manage, what is left? Not only that, to truly get the best of it, you should be online engaging with your audience. Now tell me, when do I have time for me? I need my time, please. Sometimes all I want to do is take a break from the pressure of social media but I cannot.
As amazing as social media is if not well controlled could be toxic. For me, it has taken a toll and now I need to get out and get my head straight.
Also, the realization that most small businesses/startups I have worked with on social media have the same problem, is my cue to leaving to find a solution. Yes, I am leaving to find a solution.
The problem of most small businesses on social media is content. You heard right friend, content! Social media relies heavily on content and once a business is unable to do this, the work of a social media manager is made tough. I don’t like tough!
I should also talk about the part that I have managed social media pages from fashion to entertainment, to catering, Startups, tech and boy oh boy, with every page, I am expected to learn about the industry.
Imagine learning about things I am not interested in? It was fun doing it at a point, but as I grow and learn about my strengths and weaknesses, I also realize I need to drop somethings.
Focus and build on my strengths, cause the more I try to juggle all, I am loosing myself and failing at delivering on my KPIs.
I don’t want that to happen, hence I am taking a back sit.
But the real deal of it all is, managing social media pages is not what I want to be known for. Naah! It was a starting point for me in the online world, now, it is time for me to move up.
Hence, this is my official resignation letter as a social media manager.
That in no way means I will be going off the online world, I will still make money online/ social media but rather than managing an account, I will be involved in creating written and audio content, developing strategies for brands, leading social media campaigns and more.
Anyways, just before my final wrap on this journey, what do you want to know about managing social media accounts?